Should you publish your prices on your website?
Publish ranges with the conditions attached. It filters out calls you would have lost anyway, it is the detail AI answers quote most often, and in most local trades almost nobody does it - which is exactly why it works.
The objection, and the answer to it
"Every job is different" is true and not a reason to say nothing. A range with conditions handles it: "most drain clearances run $150 to $350; if the line needs jetting, $400 to $900." You have committed to nothing and told the customer what they need.
Why it matters more now
Cost is one of the most common things asked before a purchase decision, and it is the detail an assistant reaches for. When a model has a price from you and nothing from three competitors, you are the one it can describe usefully.
What it does to your calls
Fewer, better. People who cannot afford you self-select out before taking your time, and people who can arrive already comfortable with the number. Businesses that publish pricing generally report a higher close rate on a lower call volume.
How to do it safely
Give ranges, not fixed quotes. State what is included and what triggers the higher end. Add the date you last reviewed it. Publish a flat call-out or diagnostic fee if you have one - that single number does a lot of work.
The short version
- Ranges with conditions, not fixed quotes
- Say what pushes a job to the top of the range
- Publish your call-out or diagnostic fee
- Date the page so it can be updated honestly
Related questions
Won't competitors undercut me?
They can already call and ask. Your customers cannot.
What if my prices change often?
Review quarterly and say when you last did. Stale beats absent.
Do I have to publish everything?
No. One or two representative services is enough to establish that you are transparent.
Keep reading
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