How do you write a page an AI will quote?
Answer the question in the first sentence, then explain. Use headings phrased the way people ask. Include at least one real number - a price, a timeframe, a measurement. Models lift self-contained passages, so every paragraph should make sense pulled out of the page.
Answer first, context second
Journalism buries the conclusion. Marketing buries it further. For extraction, invert it: the answer goes in the opening sentence and the reasoning follows.
If a model has to read four paragraphs to determine what you are claiming, it will use a competitor's page that said it immediately.
Write headings as questions
"How much does a water heater replacement cost?" beats "Water heater services." It matches how people phrase things now, and it tells any system exactly which question the passage below answers.
Include numbers you would rather not publish
Prices, response times, warranty lengths, what is included, what is not. This is the single biggest differentiator, because most competitors publish none of it.
A price range with conditions - "$180 to $400 for a repair, more if the tank needs replacing" - is both quotable and honest, and it filters out the calls you do not want anyway.
Make paragraphs self-contained
Avoid "as mentioned above" and "this means that." A passage that depends on the one before it cannot be lifted cleanly.
Keep paragraphs to two or three sentences. Long blocks get skipped.
Say something only you can say
Models skip pages that restate what they already know. What you know that a generic article does not: what actually goes wrong on these jobs, what customers get wrong when they call, what the work costs in your city this year.
The short version
- Answer in the first sentence under every heading
- Headings phrased as customer questions
- At least one real number per page
- Paragraphs must make sense out of context
Related questions
How long should the page be?
As long as the answer needs. A complete 600-word page beats a padded 2,000-word one.
Should I add an FAQ section?
If the questions are real ones customers ask. Inventing them to fill space is obvious.
Does this hurt readability for humans?
No. Direct answers and short paragraphs are what a hurried customer wants too.
Keep reading
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